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Signals are the foundation of Clearcue. Each signal represents a behaviour or action that indicates interest, intent, or activity from a person or company.

Core Concepts

New to Clearcue? Start with the Core Concepts page to understand how signals, data sources, AI qualification, and signal stacking work together.

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Signal stacking in practice

The real power of Clearcue comes from combining multiple signals. Clearcue stacks signals automatically at both person and company level — so you see the full picture without connecting the dots yourself. For background on the three types of signal stacking, see Core Concepts — Signal stacking.

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Examples of signal stacks that reveal buyers

Signals: Competitor Engagers + Hiring for Position + Conference AttendeesWhat happens: The VP of Sales engages with competitor content, HR posts a job listing for a role you serve, and the CTO registers for an industry conference — all from the same company.
Next steps:
  • Research the company and identify the decision-maker
  • Reach out with a message referencing their hiring or conference attendance
  • Position your product around the specific role they’re filling
Signals: Funding Announcement (monitoring Social Posts + News + Podcasts)What happens: A founder announces a Series A on social media, TechCrunch covers the round, and the founder discusses growth plans on a podcast. Multiple sources confirm the same event.
Next steps:
  • Reach out while the news is fresh — funded companies move fast
  • Reference their announced growth plans to show you’ve done your research
Signals: Hiring for Position + Asking for RecommendationsWhat happens: A company posts a job listing for a Marketing Manager, and their CEO posts asking for AI automation tool recommendations — two unrelated signals that together show they’re scaling and actively looking for solutions.
Next steps:
  • Reach out to the CEO or hiring manager directly
  • Reference their growth (hiring) and position your product as the tool their new hire will need
Signals: Frustration Expression + Competitor Engagers + Asking for RecommendationsWhat happens: A Head of Sales complains about their current tool, starts engaging with competitor posts, then asks for recommendations — all within a few weeks.
Next steps:
  • Outreach immediately — they’re actively looking for alternatives
  • Lead with empathy about the pain point they expressed
  • Offer a concrete comparison to the tool they’re frustrated with
Signals: My Brand Engagers + Competitor EngagersWhat happens: The same person engages with your content and at least one competitor’s — they’re aware of you and actively comparing options.
Next steps:
  • Move them to a personal channel (direct message or email)
  • Offer to show how teams like theirs are solving the same issue
Signals: Conference Attendees + Competitor EngagersWhat happens: Someone is attending an industry conference and also engaging with a competitor’s posts — they’re in active discovery mode.
Next steps:
  • Reach out before the event
  • Suggest a quick meetup at the venue around a topic from the signals you’ve collected

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How signals work with audiences and lists

  • Audiences define who you want to monitor — people or companies relevant to your goals.
  • Signals represent what those people and companies are doing — every action and indicator of intent.
  • Lists organise the results into actionable groups so you can take the right steps based on real patterns.
Together, they form a continuous loop: detect, interpret, act.

Manage Signals

Learn how to create, edit, and organise your signals.

Filters

Filter, combine, and analyse signals across your data.