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What is a Signal?

A Signal in Clearcue is any piece of data that indicates activity, interest, or intent from a person or company.
Signals are what Clearcue’s Agents continuously collect, interpret, and connect forming the foundation for your Audiences and Lists. A signal can be almost anything that shows movement or intent, such as:
  • Someone visiting your website or pricing page
  • A company following multiple competitors
  • A founder mentioning a problem your product solves
  • An investor engaging with content in your industry
  • A potential partner launching a related product
  • A professional changing roles or joining a new company
Each individual signal offers a clue. But the real value comes from how these signals combine revealing patterns that indicate true intent.

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Why single Signals aren’t enough?

Looking at one signal in isolation can be misleading. Someone may visit your website out of curiosity, like a post because they know the author, or follow your page without real buying interest. When signals are viewed individually, they often create false positives - noise that distracts from genuine opportunities. That’s why Clearcue doesn’t just collect signals but it connects and analyses them in context.

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What is Signal Stacking?

Signal stacking is the process of combining multiple related signals over time to uncover meaningful intent. Instead of reacting to a single event, Clearcue identifies patterns across people, companies, and channels that point to real buying, hiring, or partnership potential. For example, a signal stack might include:
  • A prospect engaging with several posts about a problem you solve
  • The same person visiting your pricing page multiple times
  • Their company announcing a new project related to your category
Individually, each signal is weak. Together, they form a stack that shows clear interest and timing. Stacking transforms scattered data into a connected story showing who is leaning in, why, and when the moment to act appears.

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Why Signal Stacking matters?

Stacking signals gives you context and confidence. It helps you:
  • Distinguish real intent from random activity
  • Prioritise the right people and companies for outreach
  • Discover patterns you might otherwise miss
  • Act at the right moment, when interest is strongest

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Examples of Signal Stacks that reveal buyers

Signals tracked: Engaged with 2+ competitors in the last monthWhat it means: They are actively comparing tools in your space, meaning high intent
Next steps:
  • Send a connection request
  • Start enagging with their posts so your name and brand stay visible
Signals tracked: Attending an event + engaging with a competitor’s postWhat it means: They are showing interest and will likely be there to discover solutions
Next steps:
  • Reach out before the event
  • Suggest a quick meetup at the venue around a topic from the signals you collected about the person
Signals tracked: Engaged with your posts + at least one competitorWhat it means: They are aware of you and considering solutions -> probably mid-funnel
Next steps:
  • Move them to a personal channel (direct message or email)
  • Offer to show how teams like theirs are solving the same issue
Signals tracked: Engaging with influencers in your categoryWhat it means: They are problem-aware and already exploring the space
Next steps:
  • Send a connection request
  • Engage in conversation and ask what triggered their interest in that topic
  • Share a helpful resource or insight
Signals tracked: Influencer enagagement + pricing page viewed on your websiteWhat it means: They are interested in the topic and actively consider you as a solution -> strong buying signal
Next steps:
  • Outreach immediately
  • Invite them to a quick walkthrough focused on one use case

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How Signals Work with Audiences and Lists?

  • Audiences define who you want to monitor - people or companies relevant to your goals.
  • Signals represent what those people and companies are doing - every action and indicator of intent.
  • Lists organise the results into actionable groups so you can take the right steps based on real patterns.
Together, they form a continuous loop: detect → interpret → act. 👉 Learn how Clearcue’s agents collect and interpret signals in the Agents Guide.
👉 Learn how to filter, combine, and analyse signals in the Filters Guide.
Need help? Schedule an onboarding call directly with our founders to get the most out of the platform.