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What is an Audience?

An Audience is a defined group of people or companies you want Clearcue to monitor for intent signals.
In sales, this usually maps directly to your ideal customer segments - specific types of accounts and the decision-makers within them. For example, you might define audiences such as:

• Mid-market SaaS companies in the US
• Enterprise organizations in a specific industry
• Companies at a particular funding or growth stage
• Key decision-makers like CFOs, RevOps leaders, CTOs, or Heads of Procurement

By defining these groups upfront, Clearcue’s Agents focus on the right parts of the market, filtering out noise and surfacing signals that are actually relevant to your pipeline and GTM motion. Audiences act as reusable segment definitions.
Instead of manually rebuilding filters every time, you can switch between segments quickly to:

• Compare where real intent is emerging
• Prioritize which accounts to act on next
• Identify which decision-makers are showing buying behavior
• Avoid chasing signals from accounts that don’t fit your strategy

In short - your Audiences determine who Clearcue watches, so your signals always align with your market, your ICP, and your sales priorities.

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Example Audiences

Here are some ways different types of companies might define Audiences in Clearcue.
Each example shows how to structure the segment and who within those companies Clearcue should track.

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Why this matters

By defining who you care about and which roles matter inside those companies, Clearcue surfaces the right signals at the right time helping you see buying intent as it forms, not after the deal is already in motion.

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Create an Audience

To create an Audience:

1. Go to Audience in the left navigation and click on +Create Audience in the top right corner of the page.

2. Input the name of the Audience under Audience Title.
3. Describe the Audience by specifying people or company attributes with up to 1000 characters. Click Generate Audience once ready.

4. Clearcue automatically creates filters based on the Audience description you provided. You can review these filters and alter them if needed.
   • Click the filter icon for addiitonal filters.

• Click the operators to view all options and make any changes in the logic.

• To change the values of a specifc filter, click the selected value box:

5. Click Create Audience for the Audience to be saved with the selected filters. Then, that Audience can be used as a filter in any of tables like Lists and Signals. When filtering by an Audience, you automatically filter by the preselcted filters that form that specifc Audience.

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Edit an Audience

The Audiences that are of interest to you will most likely change overtime so you can edit them when needed:

1. Go to Audiences, find the Audience you want to edit and click on the button under Actions, and then click Edit.

2. You can change the name of the Audience under Audience Title and the filters of the Audince under Current Audience Filters.

3. Click Update Audience once you are ready.

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Use your Audiences

By setting up different Audiences, you save valuable time later on. Instead of defining separate filters every time you explore the data your Agents have collected, your audiences already group the right people or companies for you. Each Audience represents a specific segment - whether that’s prospects, investors, candidates, or partners, which you can then combine or switch between easily as you analyze the signals generated by your Agents. This makes it simpler to spot patterns, compare engagement across groups, and take action faster without starting from scratch each time. Learn more about how Filters work and how to combine them effectively.

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Create Lists next

Lists

Understand what lists are used for and how you can create them

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