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What is an Agent?

Agents never miss a signal and combine all the information collected for each person and company.

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Create an Agent

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Engagement Agents

Signals from people interacting with content, brands, and social activity.
Finds people engaging with influencers in your market. (what does it give you)(how to come up with those ) / tips(set it up steps)
Identifies people interacting with competitor content.
Tracks who engages with your employees’ posts or with your company’s public thought leaders.
Surfaces people interacting with your brand’s official page.

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Direct Intent Agents

Signals where prospects reveal interest through their own actions.
Surfaces people who view your or your employees’ LinkedIn profiles.
Flags when someone sends you or your team a LinkedIn request.
Tracks repeated opens or clicks on your newsletters and campaigns.

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Conversation Agents

Signals from discussions and mentions across digital spaces.
Flags people who are engaging with chosen topics or keywords.
Finds people who explicitly mention brand, product, or people.

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Event & News Agents

Signals from events, communities, and external coverage.
Finds people announcing event attendance or being tagged at events.
Surfaces attendees who RSVP to Lu.ma events.
Tracks companies or people appearing in announcements, press, or media.

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Company Movement Agents

Signals from organizational changes that often trigger buying cycles.
Detects companies hiring for growth-related roles.
Surfaces companies that just raised funding.
Monitors sudden team expansions or contractions.
Flags when new leaders join target accounts.
Detects adoption or churn of relevant tools.

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Community & Funnel Agents

Signals from dark-funnel and digital behavior.
Uncover companies and people visiting your site or product pages.

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Edit an Agent

On the Agents page, find the Agent you want to edit, open the menu under Actions for that Agent and click Edit. SCR 20251104 Nbch Pn You can edit the name of the Agent and what it does - e.g. changing the LinkedIn pages it follows. Click Save to make the changes.

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Pause an Agent

To stop an Agent from collecting data, you can do so by clicking the menu under Actions and then clicking Pause. You will see the status of the Agent change to “Paused”. To make an Agent start collecting signals again, click the menu under Actions and then click Start.
Need help? Schedule an onboarding call directly with our founders to get the most out of the platform.