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Filters let you cut through the noise and focus on the people and companies that actually match your ideal customer. The key is to add them gradually so you get a feel for the data before narrowing too much.

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Start with signal type

Your first filter should be the signal filter. This lets you focus on specific behaviours - like only showing people detected through competitor engagement or hiring activity. Use the “detected by all of” option to stack signals and surface accounts where multiple intent behaviours overlap. That’s where the strongest leads are.

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Layer in company details

Once you see results flowing in, start adding company-level filters:
  • Company size - focus on the segment you sell to
  • Location - narrow by country or region
  • Industry - if your product targets specific verticals
This gives you a real feel for which accounts are showing intent and where each company actually stands.

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Refine by role and seniority

Finally, add person-level filters to find the right contacts within those companies:
  • Position - filter by job title or function
  • Seniority - focus on decision-makers (C-Suite, VP, Director)
This last step turns a broad list of interested companies into a targeted list of people worth reaching out to.

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Stack signals to spot patterns

The most powerful filter combinations use multiple signal types together. For example, imagine you sell face recognition and room control software for office buildings. You could filter for leads who are:
  • Engaging with your brand content
  • Also engaging with a competitor’s content
  • And their company is hiring for a new role or opening a new office
Each signal on its own is a mild indicator. All of them together? That’s a company actively evaluating solutions.
Don’t over-filter too early. Start broad, review a few pages of results, then add one filter at a time. You’ll discover patterns you wouldn’t have predicted.

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Save your filtered view as a List

Once you’ve dialled in the right combination of filters, save it as a List. Lists stay in sync automatically - new leads matching your filters appear as they’re detected.

Lists

Learn how to save filtered views and automate your workflow.

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Next steps

Filters reference

Full guide to all available filter types and options.

Connect MCP

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