> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clearcue.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Signals

> Understand the actions, behaviours, and data points that reveal intent from people and companies.

Signals are the foundation of Clearcue. Each signal represents a behaviour or action that indicates interest, intent, or activity from a person or company.

<Card title="Core Concepts" icon="book" href="/concepts">
  New to Clearcue? Start with the Core Concepts page to understand how signals, data sources, AI qualification, and signal stacking work together.
</Card>

## Signal stacking in practice

The real power of Clearcue comes from combining multiple signals. Clearcue stacks signals automatically at both person and company level — so you see the full picture without connecting the dots yourself.

For background on the three types of signal stacking, see [Core Concepts — Signal stacking](/concepts#signal-stacking).

### Examples of signal stacks that reveal buyers

<AccordionGroup>
  <Accordion title="Company-wide evaluation" icon="building">
    **Signals:** Competitor Engagers + Hiring for Position + Conference Attendees

    **What happens:** The VP of Sales engages with competitor content, HR posts a job listing for a role you serve, and the CTO registers for an industry conference — all from the same company.

    <Check>
      **Next steps:**

      * Research the company and identify the decision-maker
      * Reach out with a message referencing their hiring or conference attendance
      * Position your product around the specific role they're filling
    </Check>
  </Accordion>

  <Accordion title="Confirmed funding across sources" icon="money-bill">
    **Signals:** Funding Announcement (monitoring Social Posts + News + Podcasts)

    **What happens:** A founder announces a Series A on social media, TechCrunch covers the round, and the founder discusses growth plans on a podcast. Multiple sources confirm the same event.

    <Check>
      **Next steps:**

      * Reach out while the news is fresh — funded companies move fast
      * Reference their announced growth plans to show you've done your research
    </Check>
  </Accordion>

  <Accordion title="Company scaling + looking for tools" icon="building-user">
    **Signals:** Hiring for Position + Asking for Recommendations

    **What happens:** A company posts a job listing for a Marketing Manager, and their CEO posts asking for AI automation tool recommendations — two unrelated signals that together show they're scaling and actively looking for solutions.

    <Check>
      **Next steps:**

      * Reach out to the CEO or hiring manager directly
      * Reference their growth (hiring) and position your product as the tool their new hire will need
    </Check>
  </Accordion>

  <Accordion title="Buyer ready to switch" icon="user">
    **Signals:** Frustration Expression + Competitor Engagers + Asking for Recommendations

    **What happens:** A Head of Sales complains about their current tool, starts engaging with competitor posts, then asks for recommendations — all within a few weeks.

    <Check>
      **Next steps:**

      * Outreach immediately — they're actively looking for alternatives
      * Lead with empathy about the pain point they expressed
      * Offer a concrete comparison to the tool they're frustrated with
    </Check>
  </Accordion>

  <Accordion title="Viewing you and competitors" icon="camera-web">
    **Signals:** My Brand Engagers + Competitor Engagers

    **What happens:** The same person engages with your content and at least one competitor's — they're aware of you and actively comparing options.

    <Check>
      **Next steps:**

      * Move them to a personal channel (direct message or email)
      * Offer to show how teams like theirs are solving the same issue
    </Check>
  </Accordion>

  <Accordion title="Event + Competitor interest" icon="calendar-circle-user">
    **Signals:** Conference Attendees + Competitor Engagers

    **What happens:** Someone is attending an industry conference and also engaging with a competitor's posts — they're in active discovery mode.

    <Check>
      **Next steps:**

      * Reach out before the event
      * Suggest a quick meetup at the venue around a topic from the signals you've collected
    </Check>
  </Accordion>
</AccordionGroup>

## How signals work with audiences and lists

* **Audiences** define **who** you want to monitor — people or companies relevant to your goals.
* **Signals** represent **what** those people and companies are doing — every action and indicator of intent.
* **Lists** organise the results into actionable groups so you can take the right steps based on real patterns.

Together, they form a continuous loop: **detect, interpret, act**.

<CardGroup cols={2}>
  <Card title="Manage Signals" icon="gear" href="/manage-signals">
    Learn how to create, edit, and organise your signals.
  </Card>

  <Card title="Filters" icon="filter" href="/records/filters">
    Filter, combine, and analyse signals across your data.
  </Card>
</CardGroup>